Start free

Wordmark, emblem or monogram?

Seven logo types, when each one works, and why you can pick up to two.

Maya OkaforProduct designer · Sep 4, 2026 · 6 min read
Brief · logo type

The brief offers seven logo types, from a wordmark to an emblem. You can pick up to two, or leave the choice to the panel.

A wordmark suits a name people should remember. A monogram suits a long name that needs a short form. An emblem suits a brand that lives on objects. When you're not sure, leave the step open: the panel proposes directions across types and explains each.

Written byMaya OkaforDesigns the brief and the panel's first steps at LogoPanel.