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Northloop: a bike-share logo, from brief to station sign

How a three-person team briefed the panel, argued with the critic, and took the mark onto signs, fenders and posters.

Six steps, and only the first one is required. What to lock, what to leave open, and how to tell the panel what you don't want.

Each direction carries the argument that produced it, so you can disagree with the reasoning, not just the picture.

The specialist whose job is to say no, and why the panel argues better with one.

A sign, a fender, a poster, a header and a letterhead. What each one told us about the mark.

Seven logo types, when each one works, and why you can pick up to two.

How LogoPanel writes a group from your audience, and why its votes stay apart from your team's.

Try it free before you pay, no card needed. First directions in 15 to 20 minutes.